Online marketing tools for small businesses

Mariya, Latvia

04/08/2017 in Business​

email marketing


You are a small business owner or entrepreneur with solid idea, but small capital. You are just launching your project or recently did so. Small number of people are aware of your new business, but you need traffic, clients, and revenue fast.


What are they?


In the comparative table I have researched the most validated mail service platforms on the Internet. This Top 5 platforms have positive feedback in supporting small businesses in their experiments for direct marketing.
Those online marketing tools will automatize the delivery of your newsletters campaigns, your sales prepositions, your lead magnet campaigns and essentially everything else that is connected with sending e-mail to your subscribers.

The core features of the tools are the same:
1) email templates useful for beginners without previous mail experience;
2) email tracking helpful for reporting the success of your messages;
3) email scheduling for better time optimization – set the campaign in your comfortable time;
4) list management for segmenting your subscriber’s database so you can send better personalized email to them.


Why do you need them?


Using mail services is important, because they will help with your list building. Essentially your list of subscribers is your list of returning user. With each email the chance for them to visit again the site is bigger than the traffic that will come from new users.
The experienced marketers emphasize that even today the most sales come from the email marketing.
Plus, the large audience in social media is never long-term plan. As today people are on one social media platform, tomorrow they can be on another. Splitting your attention on to too many channels, reflex only in bad quality content on all of them.


small business marketing


What do you need?


As a newbie in the mailing, there are couple things that you need to know when choosing a service:
1) is it in your budget;
2) does it provide A-B testing (this is for when you are not sure which newsletter will perform better, so you split your audience in parts and test simultaneously the different versions);
3) are the email mobile friendly (most of the users open emails in their spare time from their phones).


How to choose?


As these online marketing tools are really similar, try to focus on the small differences to make a decision. User your entrepreneurial skills and instincts focusing on:
1) the customer support;
2) the delivery score;
3) the trial period.
Hint: the number of subscribers you have, will reflect on you monthly payment – calculate it according to the existing and expected new subscribers.


My top favorite:


My personal preferences are for MailChimp. It is the wildly used platform and the only one with forever free plan. The navigation is really easy, has nice delivery score and all of the features you will need (including A-B testing).


comparitive table


Constant Contact: Today, Constant Contact operates as an Endurance business unit—the largest in its portfolio of brands, which also includes Bluehost, HostGator, and iPage. Endurance offers everything a small business needs to get online and grow online, including web hosting, domains, ecommerce, emarketing, and mobile business tools.


AWeber: AWeber is an email marketing platform that allows 100,000+ small businesses and entrepreneurs to create and send emails people love.
GetResponse: An email marketing tools designed to deliver tailor-made offers to your contacts when they’re most active. Build an effective email marketing strategy just in a few simple steps.


MailChimp: The company started as a side project funded by various web-development jobs. Now it is the world’s leading marketing automation platform that sends more than a billion emails a day.


Active Campaign: Since 2003, the company has been reinventing how marketing should be done. It believes in intelligence driven marketing. Marketers get better results. Contacts get a needs-driven & respectful experience.